Saturday, February 26, 2011

You taught me a great lesson about referrals

We recently received a call from an agent in Calgary, Alberta that had someone in Toronto who needed to deal with a house near Ossington and Dupont. (As an Accredited Senior Agent) We are often contacted by now, out of town, grown children who now reside elsewhere in Canada.

This agent asked about my knowledge of west Toronto neighbourhoods, my proximity to the listing, sales history and experience, number of current listings in addition to number of years in real estate. I thought I had answered well and directed the Calgary agent to Google Homes west Toronto as a sampling of how I could market and present a property for sale.

When I followed up the enquiry the referring agent told me they had assigned the business elsewhere as the other agent had sent a package by email; I needed to address this.

Thank you for entrusting your client to my care. I will attend to them well, with care and honesty. They will be communicated with regularly during the sale process. You will also receive updates of their Buying and Selling process as it occurs.

While the business measures how many listings and 100% Club membership, participation in the 3 Million Dollar and Million Dollar clubs; I think that being an Accredited Senior Agent with 22 years working in the people's needs filling business has more merit and satisfaction.

Your clients sale will be promoted on a Top Ranked by Google website for Homes west Toronto. This additional viewership to MLS.ca and REMAX.com ensures more eyes on the listing that tranlate directly to more showings.

Upon receipt of your request to attend at a residence a prelisting package is sent by courier or assitant to the Seller's address. The Package includes a colour printed Listing Presentation (produced in Powerpoint) and embedded below for your information.



The commonly-used real estate forms available for download below offer clause-by clause plain language explanations of the legal terminology used throughout them. Understanding what you are signing is essential to having a successful transaction.


. Agreement of Purchase and Sale
. Listing Agreement Authority to Offer for Sale
. Seller Customer Service Agreement
. Buyer Representation Agreement
. Buyer Customer Service Agreement.
. Confirmation of Co-operation and Representation.

In addition to this we include a Sellers Check List and Seller's Net Sheet. Feature sheets of previous sold listings are made available as a sampler of the Marketing Material. Video and Slide Show Viewer is used FOR each listing.

Upon arrival (post inspection) the Seller client would normally receive the GeoWarehouse Report giving ownership details (confirmation of deeded owners), MPAC Value providing lot size verification and a printed CMA to help establist Fair Market Value. With these documents in hand and the pre listing package delivered earlier, it is calmer to have Sellers ask related questions.


If you have clients coming or leaving, or family property to sell, an estate to settle and require transition management, rest assured that your referral and client will be well attended to with honesty, respect and courtesy.

Remember we not only pay you a 25% referral fee but also provide a tin of our famous Tim Horton's coffee with each successful transaction.





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