Wednesday, June 5, 2013

How do you get Buyers Attention?

More Advertising!   Higher Penetration!   More focused Message?  We need to question the savants, guru's and Ninja's that are leading our marketing and contact programs.

The question we need to ask is; How can we better help our customers?

Our competition for FRESH eyes is everything that is online. 
Being LOUDER doesn't make hype.

How can I cut through that noise?  How Can I become useful?

How can I help you?

If I help you and befriend you I have made a customer for life.

I'm ready for your call today.

I am reminded that 20 years ago I was taught we are in the people's needs filling business. We forget that sometimes when we are just selling houses.  

Maybe its time to read up on "it"

Tuesday, April 23, 2013

It Seems the grass is greener on the other side

Do you believe "ITS" better on the other side?

When you are looking for a condo; what is the criteria?   Display and presentation?  The ostentatious lobby and double foyer.   But the suites tend to be smallish and less with upgrades. Older is larger.   Maintenance is a concern.

Is it the front lawn and the landscaping.  A Buyer's First Impression that pleases the eyes? Once you are inside that perfect detached home, is their styling exactly as you wish your future home to be?

Before you start comparing features and benefits of homes lets take a moment and discuss  neighbourhoods, transit, schools, a house or worship and distance to your community.  

A wise gentlemen told me yesterday, "The Landscapers charge $2,500 per year to look after the grass trimming, spring and fall clean ups.  That seems expensive since they are in and out so fast. They are many and they have large machinery for the job.   This year we need to have the chimney relined and pointed.   The house is over 50 years old, although it looks great It does need some updating."  He's 88 and still spry.

Back at the condo; I thought about the concierge staff, security, garbage removal, outdoor terrace maintenance and endless BBQs without needing to worry about filling the tank.

Each style has its benefits, Sometimes it looks better over there...

Where would you like to be?

Pick your own place...