If I list for ZERO will they come?

New business Models and will they succeed.

Last month Jain launched [a new company] where realtors get to bid for prospective customers. Potential vendors place their listing on the sit, and agents send in a marketing plan and other details, such as how much they expect in commission. “Why not have agents competing for your business? The homeowner wins because he gets the best basket of services and price,” said Jain. http://www.yourhome.ca/homes/realestate/article/822415--upstart-real-estate-companies-launch-war-on-commissions#comments

This is absolutely correct! If you are buying a cantaloupe off the produce shelf. You could squeeze a few melons and make a selection. Every Seller will select the cheapest forum to sell; but here is the reality Not all services are indeed same. The article above presumes all are the same. Here is a better response. http://www.youtube.com/watch?v=4sYUxpvAZAc What do I do for you with Online Marketing? http://www.youtube.com/watch?v=1vuPCF3-ebo

Another wise and sage agent from Naples in Florida recently brought to my attention;

Naples has a population of 22,000, people. We had five THOUSAND Realtors in Naples. Most were part time, retirees and it showed, and continues to be a factor. With sixty golf course communities...an agent has to be on top of things. I love your reinforcement of what a good Realtor provides. No shortcuts to being the best and we also should expect the best from our clients. Marcia Hawken http://activerain.com/choose_naples

Incredible! If I applied the same 5/22 K logic to Toronto There would be 1.0MM out of 4.5 MM population. I cannot imagine the competition for business at that level. Imagine One Million agents in the Toronto GTA. No problem if we all list for one penny.

Winnipeg had commission wars for years that finally collapsed the MLS system into a scaled tariff for a sale that has not changed. (to my knowledge) Proven ideas and business models work and are used because they are tried and tested.

Lets have a little reality check, the person you are dealing with as a professional realtor usually has 10 plus years in the business and had done hundreds of transactions. They [we] are prepared for the inevitable and unexpected and not emotionally charged at the outcome. We are involved and included, vested in your success to conclude a safe sound business transaction and move to your next home.

Umm Toronto Star I want to use your printing presses to print my flyers and coupons. You don't mind if I use a little ink and paper on the way by. Just deliver these for me please OK?

If everyone provided the same level of effort and work product the business model would be a financial institution or bank. Oh, Thats right! Thats where the current model evolved from in the 80's. Remember all the Trust Companies that had real estate divisions?