Reaching Out to Toronto

What is the value that someone brings to a real estate transaction?

The one great truth about selling houses in the digital age
You must put the Internet to work for you. An estimated 880 million people search Google for a real estate related thing each month. They search Google—not Twitter, not Facebook or whatever the newest and hippest social site is these days.

The home-buying audience may be hip, but most are concerned. They want access, value and service from their agent. No matter how “hip” they are, they want a professional who knows more than they do about real estate; to guide them and to help them. They play on Twitter, they social network on Facebook, they buy homes from the Internet. http://rismedia.com/2009-11-11/social-media-can-be-a-sinkhole-for-real-estate/

Realtors need to provide value and programs that enlighten, educate and inform consumers, provide value and incentives to use their services, and then they have the clients they attracted.

This year in 2010, we have some strong challenges for our attention. We have the new Hydro rate increases that I hear are around 10 - 12%, The Harmonized Sales Tax is being implemented in July, Municipal Elections are already active; Transit expansion, Property Taxes and Toll Roads are but a few more. Lets add the seasonality of living in the Toronto GTA with traffic congestion and road closures, my best friend construction. Politics about bicycle lanes and elections may have us distracted but the HST will provide an instant re focus and I hope wrath. City Hall silliness extends to new Condo Buildings requiring a Metropass.

On the business front we have the Bubble Heads firmly squared off against the Housing Heads. IE Garth Turner, the end is neigh vs RE/MAX heralding the increases in Luxury Homes Sales. Whatever camp you are in you still need a place to live, or a location for your business to operate from.

Looking online at every imaginable factoid and detail without sorting these into relevance and context is merely adds clutter. This stems from a conversation that occurred recently with a mortgage Broker from Vaughan.

Beatrice Pitocco remarked... " consumers read a few articles online and decide that this is the financial product or service they require". She further added with a twinkle in her eye, "Having something explained to them in person, they now leave my office with a business card and confront other lending institutions with the phrase, my broker said they will give me this, Will you beat the price?" beatrice@verybestmortgagerates.com http://beatricepitocco.com

Independent Brokers whether, Insurance, Financial Consultants, Realtors or Mortgage Brokers serve at the leisure of their clientèle to inform, educate, inspire and add value. An independent broker will provide you more time and selection of product availability, sort through all the available choices with you to select and explain the best option for your family. Independant Brokers provide an advocate for you. Changing that status quo will make it single service suppliers with no selection. Buying something then crying FOUL! that's not what I thought that meant will not work.

Sure, You can go on MLS.ca and educate yourself about what is available for sale that has not sold but you do not see the entire database of listings. You wonder what happened to listings that POP on and OFF in 48 hours that you never got to see inside. You cannot understand the NUANCE of the same street having different values per square foot based on the street address as you move north of Bloor, Annette, Dundas, St Clair and Eglinton. Then, you are moving from Listing agent to listing agent arguing about real estate values that should be 10% lower because that was what you read on line. (some people and praying and betting on a crash. To those praying for a crash, Why are you out shopping if prices will come down? )

Lets Recap; My clients receive...

• Assistance to find a reputable Mortgage Broker
• Financial Obligations Calculation and Explanation of closing costs
• Introduction to a few "Lightly used Home Inspectors"
• Introduction to Handyman Locksmith to re KEY the condo Tenant / Landlord purchase
• Calculate If you are able to receive Land Transfer Tax rebates and Legal Fees
• Filter and Buffer the myriad of details that are flooding you
• Unmatched, internet and Google exposure

This year I hope to work with 30 families to assist their housing needs. Are you going to call me? You can reach me by email david@davidpylyp.com or call 905 361 3387.